Sunday, February 19, 2006

The Zen of Minivans

I have been reading Confessions of a Knitting Heretic and trying one of the projects. Annie Modesitt drops pearls about knitting and life in general throughout the book. It made me think about the elusive Q in Zen and the Art of Motorcycle Maintenance (ZMM). That got me thinking about minivans again. The Nissan Quest ad campaign was so offensive to me because it missed the Q of minivans. A minivan is a social vehicle about moving your kids, parents, grandparents, friends and all the other people you carpool with. It is the practical car for the sandwich generation. It holds strollers and wheelchairs with equal aplomb. The minivan is not about you. It is about the multiple roles you play in society.

For people who did not read ZMM, Q is the quality or essence of an object or person. I think of it as the thingness of the thingy.

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