So how did a study designed to analyze traceable components of fracking fluid so potential contamination in groundwater could be identified get transformed into a headline that declared fracking fluid safe?For starters, I believe that Laura Snider, University of Colorado media relations staff member and author of the original press release, should be fired.
The answer is poor communication and bad journalism.
It started with an unclear press release from the University of Colorado with a title that declared “Major class of fracking chemicals no more toxic than common household substances.”
How she could have been so clueless that her wording would be paraphrased into sound bites declaring fracking safe is beyond belief. It's right up there with #shirtgate for cluelessness and irresponsibility.
I would flip the question around and ask, why are household cleaners so full of substances that are not safe and not listed on labels? (Thank Reagan-era deregulation that allows manufacturers to declare their product ingredients proprietary and secret.)