Tuesday, August 09, 2011

Does this ever work?

This person (?robot?) won't let up. This is the second one I've gotten recently. Does this kind of email solicitation ever work?
fromMonique Aros moniquearos@americanpopdigital.com via mcsv148.net
reply-toMonique Aros
dateTue, Aug 9, 2011 at 1:01 PM
subjectReminder to Join the Tampico Beverages Blogging Program
unsubscribeUnsubscribe from this sender

1:01 PM (6 minutes ago)

Hi [BMGM] -
I haven’t heard back, but I don’t want you to miss an exclusive opportunity to be part of our blogging program! TAMPICO® Beverages has just launched “Unique Like You” – a photo contest celebrating the arrival of the 20oz, single-serve bottles now in store! Enter today for a chance to win some cool swag – including a laptop computer – plus have the chance to be included in a TAMPICO® photo mosaic! :)

We’d love for you to be part of this launch by joining our blogging program*! Let me know ASAP if you’re interested and I’ll send over all the details you need to be an official program participant on behalf of Bad Mom Good Mom!

Looking forward to hearing from you,

Monique Aros
Account Executive


American Pop
Social Media Marketing
main: 818 840 1030
web: www.americanpopdigital.com
twitter: @moniquearos


She's a real person. She is apparently a journalism student and she had to post a blog for Journalism 100 class. I will let the quality of her analysis speak for itself.

A friend about to be downsized said that she is considering going back to school to get a masters in social media marketing from USC (total tuition about $100,000 she doesn't have). Do you think this kind of education is helpful? Valuable in either an intellectual or economic marketplace sense?

Is there a better way to allocate our collective time and money?

Do tell. I have my own biased opinions about this, but I want to hear others.


  1. I doubt a masters in social media marketing is worth $100k in an intellectual sense- but that's just me.

    I do think social media marketing is likely to be a dominant form of marketing in the future, though, so maybe it will be good value in the economic sense. It seems like an area where the rules are still evolving, so it would be hard to learn the "right" way to do it- since that might change from month to month.

    As for whether marketing is something we should be spending our society's time and money on... I guess I think it is an unavoidable side effect of a capitalist system.

  2. If you hadn't said _social media_ marketing then I would have nodded in rueful agreement at a $100k price tag on a plain old marketing degree from USC. I suspect the social media marketing emphasis is only a couple classes or a project different.

    USC has always charged full freight and more. One could argue that this is justified based on the intangible, indirect, or hidden benefits of a degree from USC.

    Is a degree in social media marketing helpful or useful? About the same as a degree in marketing, I'd say.
    How valuable is a marketing degree?
    Marketing memes are now as much a part of our culture as anything else, so in terms of lasting impact they can't be ignored. At a high enough level it might actually make our lives collectively richer to have a common shared experience such as knowing the Oscar Meyer Hot Dog jingle than to know of the existence of the Higgs boson, regardless of which I actually care about more.

    If marketing == advertising then we are a bit more enlightened today about the benefits of advertising. How else might we find out about products? So the net societal value of marketing isn't negative or nil.


Comments are open for recent posts, but require moderation for posts older than 14 days.